Camper & Nicholsons International and The Italian Sea Group, leading global luxury yacht operators, announce they have signed a partnership for the marketing of Admiral and Tecnomar motor yachts in China and Hong Kong.
The agreement, effective from November, aims to increase the visibility and promote the sales of the two brands of the well-known group of Marina di Carrara.
"We are extremely proud of this collaboration with an important partner such as Camper & Nicholsons," comments Giuseppe Taranto, Vice President & Chief Commercial Officer of The Italian Sea Group. "We are sure that it will be a synergistic partnership that will allow us to expand our market and achieve positive results also in the regions of China and Hong Kong."
"We look forward to working with The Italian Sea Group in this partnership with China and Hong Kong," says Paolo Casani, CEO of Camper & Nicholsons. "The Italian Sea Group, an internationally recognised company, is one of the most important players in the luxury yacht market. We are thrilled to be working alongside them."
As the original yachting company founded in 1782, Camper & Nicholsons has built its brand by providing a 360-degree service to yacht owners and charterers, including new build, sales and brokerage, charter and related marketing, yacht management, and insurance services.
Building on more than 200 years of celebrated heritage, the Camper & Nicholsons name is synonymous with excellence, luxury, and tradition. Today, they continue to set pace in the industry with an in-house technical team who have successfully build the first dedicated tech hub, providing valuable insights for clients that translate into better management.
With offices in Monaco, Cannes, Geneva, Palm Beach, London, Miami, Fort Lauderdale, Palm Beach, and Hong Kong, the company is part of the Hong Kong-based Lai Sun Group, and has an established and growing presence in the Asian market. The company ranks among the leading conglomerates in Asia serving high-net-worth individuals.
Admiral and Tecnomar are two brands within The Italian Sea Group, a company based in Marina di Carrara.
They both express the Made-In-Italy values that strongly characterise The Italian Sea Group, and that translate into passion, attention to detail, timeless style, craftsmanship, and a constant search for perfection. In line with its high positioning, The Italian Sea Group has undertaken successful collaborations with leading names in the world of luxury, including Giorgio Armani and Automobili Lamborghini, for the four-handed design of innovative and unique yachts.
Founded in Italy in 1987, Tecnomar is a leader in the construction of sports yachts up to 50 metres, with dynamic lines and cutting-edge design. Models that have helped consolidate the Tecnomar name in markets around the world include the 37 metre Tecnomar Evo, which offers innovative interior and exterior design, speed, and high engineering.
The latest addition is the "Tecnomar for Lamborghini 63," an iconic yacht that represents the meeting of excellence from the world of yachting with that of super sports cars: it is a project of strong synergy that coherently declines the values of the Lamborghini brand in a unique and avant-garde vessel.
The flagship brand of The Italian Sea Group, since 1966, Admiral is a global leader in the construction of yachts over 100 metres. Admiral yachts, universally recognised and appreciated for their elegance, classicism, and prestige, are all custom-made to satisfy every particular owner's needs, thus confirming their uniqueness.
From the rugged lines of the Explorer Planet Nine in 2018 to the sleek styling of the M/Y Life Saga in 2019 and the sculpted hull of the M/Y Geco in 2020, each Admiral yacht is unique.
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